HealthID for Life & Health Insurers

Verify health outcomes without collecting raw health data.

HealthID is a zero-custody verification layer for life and health insurers. Run privacy-preserving campaigns using user-permissioned health proofs — not raw data.

No raw health data custody
No closed wellness ecosystem
Proof-based verification
Verification Result

Health Proof

A+
Activity Consistency
Verified · No raw data shared
A+
Sleep Quality
Verified · No raw data shared
A
VO₂ Max Improvement
Verified · No raw data shared
B+
Health Points
2,840
Confidence
87
Zero
Raw data transmitted to insurers
90-day
Pilot-ready deployment
A–F
Confidence grading system
APAC
Built for life & health insurers
Connected sources
GarminApple HealthOuraWHOOPStravaMyFitnessPalClinical Labs+ more
The Problem

Insurers need richer health intelligence. Regulators and customers want less data custody.

The old model assumed that more data meant more advantage. In health insurance, that assumption is breaking.

Raw health data can create cyber exposure, regulatory burden, consent complexity, and reputational risk. At the same time, traditional wellness programs often struggle to generate underwriting-grade evidence. They reward activity, but rarely verify durable health outcomes.

"How do you improve risk, engagement, and rewards economics without becoming the custodian of every customer's health history?"

Data Risk

Raw data is becoming a liability

Health data is among the most sensitive categories of personal information. Holding more of it increases the cost of security, compliance, consent management, and breach response.

Signal Quality

Wellness data is often too noisy

Steps, surveys, app engagement, and one-off challenges can drive activity, but they rarely produce reliable evidence for underwriting, pricing, or long-term health impact.

Actuarial Value

Rewards are usually mispriced

Many wellness programs are funded from marketing or engagement budgets, not from measurable actuarial value. This makes them expensive to scale and difficult to justify.

User Private Health Data
Heart Rate
Private
Sleep Data
Private
Activity
Private
HealthID Verification Layer
Privacy-preserving · Zero-custody · User-permissioned
Insurer Receives
Eligible: Yes
90-day activity consistency
Verified ✓
A
VO₂ Max: Improved
Cardiovascular fitness verified
Verified ✓
A
Sleep Target: Met
12-week consistency confirmed
Verified ✓
A
Raw health records not transmitted to insurer
The HealthID Answer

Proofs, not raw data.

HealthID allows users to prove health status, health improvements, or eligibility conditions without exposing the underlying health record.

A user can connect wearable, app, and clinical data sources into their private HealthID. When an insurer launches a campaign, the user can permission a specific verification. HealthID checks whether the condition is met and returns a verified result, confidence grade, and audit trail.

Insurer receives
  • Verified result
  • Confidence grade
  • Audit trail
  • Campaign reporting
User keeps
  • Raw health data
  • Full health history
  • Source-level details
  • Complete privacy

HealthID turns sensitive health data into privacy-preserving proof.

How It Works

From health signals to verified outcomes.

HealthID gives insurers a way to run campaigns based on verified health outcomes, not self-reported behavior or raw data collection.

01

User connects health sources

Users connect wearables, apps, and health records to build a longitudinal health profile.

  • Garmin
  • Apple Health
  • Oura
  • WHOOP
  • Strava
  • Clinical labs
02

HealthID verifies eligibility privately

HealthID checks whether a user meets a defined threshold, trend, or improvement condition without exposing the underlying health record.

  • Resting heart rate
  • VO₂ max threshold
  • Sleep consistency
  • HbA1c range
03

Insurer launches a campaign

The insurer defines the cohort, metrics, threshold, confidence level, reward rules, and budget.

  • Cohort definition
  • Metric selection
  • Confidence threshold
  • Reward budget
04

Carrier receives proof, not raw data

The insurer receives a verified result, confidence grade, timestamp, proof ID, and audit trail — not the user's raw health history.

  • Verification result
  • Confidence grade
  • Proof ID
  • Audit trail
05

Rewards linked to expected impact

Campaigns can be designed around expected actuarial value, allowing insurers to fund rewards from projected risk improvement rather than generic marketing spend.

  • Actuarial Impact Model
  • Risk-linked rewards
  • Campaign reporting
  • Outcome analytics
Connect
Verify
Campaign
Proof
Reward
The Product

One verification layer. Two connected products.

HealthID combines a private consumer health identity with an enterprise campaign platform for insurers.

Consumer App

For users: a private health identity.

HealthID gives users a single place to understand their health, connect their data sources, and selectively prove health status to insurers — without surrendering their raw health history.

  • Build a longitudinal health profile
  • Receive AI-powered health guidance (Actuarial Copilot)
  • Track Health Score and confidence level
  • Permission specific proofs to insurers
  • Earn Health Points for verified actions
  • Keep raw health data private by design
9:41
Sunday, May 3
HealthID Companion
B
Daily Check-in
Streak
2d

How's your energy today?

Your response helps HealthID set today's guidance.

High
😊Medium
😌Low
Today's Mission

7-day Recovery Reset

Reward
140 HP

Keep syncing each day to establish your recovery baseline.

Home
Challenges
Chat
Profile
HealthID Enterprise
DashboardCampaignsAudit
Proofs Generated
12,847
Eligible Users
3,291
Reward Spend
$142K
Engagement
67%
Campaign Builder: Q2 Cardiovascular
Target Cohort
18-55 Active Policyholders
Metric
VO₂ Max Improvement
Threshold
>5% over 90 days
Confidence Required
Grade A or B
Audit Trail
PRF-99842
VO₂ Max · No raw data received
Verified ✓
A
PRF-99841
Activity Consistency · No raw data received
Verified ✓
B
Enterprise Platform

For insurers: a campaign engine built on proof.

The enterprise platform allows insurers to design, launch, and manage verification campaigns — receiving only the proof they need, never the underlying health data.

  • Build verification campaigns
  • Define eligible cohorts
  • Select metrics and thresholds
  • Set required confidence levels
  • Configure rewards and budget caps
  • Monitor proof volume and reward spend
  • Model expected actuarial impact
  • Export audit logs and campaign reports
User Control

The user decides what to prove. And what to keep private.

Every verification starts with a user-permissioned proof request. Users see exactly what the insurer is asking for, what data will be shared, and what will remain private.

No background data collection. No continuous surveillance. No raw health records transmitted. Just a single, user-approved proof for a specific campaign.

Specific consent
Each proof request is campaign-specific. Users approve each verification individually.
Transparent disclosure
Users see exactly what the insurer will receive before generating any proof.
Revocable at any time
Users can disconnect sources, revoke permissions, and delete their HealthID at any time.
9:41
Back
Proof Request
PL
Pacific Life Insurance
Verified partner
Requesting verification of:
"90-day activity consistency"
For: Q2 Wellness Rewards Campaign
What Pacific Life will receive
Data shared
Proof only
Raw data
Remains private🔒
Confidence grade
IncludedA

Your raw health data, including full activity history, will never be shared. Only a verified proof of the requested condition will be transmitted.

Use Cases

Start with campaigns. Expand into dynamic underwriting.

HealthID is designed to start with focused, measurable pilots and expand into deeper insurance workflows over time.

Rewards🏃

Verified Wellness Rewards

Reward users for sustained, verified improvements in sleep, activity, cardiovascular fitness, metabolic health, or recovery.

Example Proof
Verified ✓User maintained 150+ active minutes per week for 12 weeks.
Better engagement and more evidence-based reward spend.
Underwriting🔒

Privacy-Preserving Lead Generation

Allow prospective customers to prove eligibility for preferred offers without submitting raw health records upfront.

Example Proof
Verified ✓Applicant meets cardiovascular fitness threshold for preferred tier.
Faster onboarding with reduced data liability.
Engagement📊

Continuous Policy Engagement

Replace generic perks with personalized, evidence-based incentives tied to real health progress.

Example Proof
Verified ✓Policyholder improved HbA1c band over 6-month period.
Higher retention and measurable health improvement evidence.
Underwriting📈

Dynamic Underwriting Signals

Use permissioned proofs to support better risk classification, ongoing engagement, and targeted interventions over time.

Example Proof
Verified ✓Continuous VO₂ max trend verified across 90-day window.
More granular risk segmentation without raw data custody.
Employer Programs🏢

Employer & Affinity Programs

Let employers, brokers, communities, and affinity partners sponsor verified health outcomes without becoming health-data custodians.

Example Proof
Verified ✓Employee cohort met activity consistency threshold for Q3.
Scalable group programs with verifiable outcomes.
Analytics🔬

Reinsurer & Ecosystem Analytics

Give reinsurers and partners campaign-level evidence, proof volumes, and aggregate outcome data without exposing individual raw records.

Example Proof
Verified ✓Campaign cohort: 67% verified improvement rate, Grade A confidence.
Actuarial evidence for portfolio-level risk assessment.
Why Now

Three technologies crossed the threshold at the same time.

HealthID exists because three major shifts are converging: continuous health signals, privacy-preserving verification, and persistent AI guidance.

01Signals

Continuous health signals became useful

Wearables and health apps now generate persistent signals across sleep, activity, cardiovascular fitness, recovery, and metabolic health. These signals are not perfect, but they are becoming increasingly valuable when combined over time and graded by confidence.

02Proofs

Privacy-preserving verification became practical

Zero-knowledge and related verification methods make it possible to prove claims about data without disclosing the data itself. This allows insurers to verify eligibility, improvement, or outcomes while reducing the need to collect raw health records.

03AI

AI made longitudinal coaching scalable

AI can help users interpret their health data, understand trade-offs, and take daily action. Over time, the user's HealthID becomes a persistent health memory layer that improves with every connected source and verified action.

Signals+
Proofs+
AI
=
Verified Health Outcomes
Privacy-preserving · Insurer-ready · Actuarially grounded
Why HealthID

Not a wellness app. Not a data lake. Not another rewards vendor.

Most health and wellness platforms ask insurers to collect more data, manage more vendors, and fund more engagement programs.

HealthID takes a different path. It gives insurers a verification layer that can sit across devices, apps, campaigns, and partners — designed around privacy, proof, and actuarial value from day one.

Traditional Wellness Programs
HealthID
Collect raw user data
Verifies without raw data custody
Reward participation
Reward verified outcomes
Operate inside one closed ecosystem
Designed as infrastructure across insurers and partners
Funded from marketing budgets
Can be linked to expected actuarial value
Engagement-first
Evidence-first
Limited auditability
Proof logs and verification trail
Generic challenges
Personalized, AI-supported health journeys
Data liability grows with scale
Data minimization by design
Shared-Value Insurance Infrastructure

Shared-value insurance models have shown that engagement and healthier behavior can correlate with improved insurance outcomes. HealthID aims to make similar mechanics available as privacy-preserving infrastructure across multiple insurers and partners.

Security & Privacy

Designed for data minimization from day one.

HealthID is built around a simple principle: insurers should be able to verify what they need without collecting what they do not need.

Insurer receives
Proof only · No raw data
  • Verified result (eligible / not eligible)
  • Confidence grade (A, B, C)
  • Proof timestamp
  • Campaign eligibility status
  • Aggregate cohort reporting
  • Audit trail
  • Reward trigger confirmation
User keeps
Raw data stays private
  • Full wearable history
  • Raw daily health logs
  • Full medical records
  • Continuous background access
  • Data unrelated to the campaign
  • All source-level health details
  • Complete health identity

Zero-custody principle

Insurers verify what they need without collecting what they do not need.

User-permissioned proofs

Every verification requires explicit user consent for that specific campaign.

Immutable audit trail

Every proof is logged with a timestamp, proof ID, and verification status.

Data minimization by design

The architecture is built to transmit the minimum necessary information.

This approach helps reduce data exposure, simplify partner campaigns, and support privacy-by-design workflows for insurers, employers, and ecosystem partners.

The Future of Shared-Value Insurance

The next generation of health insurance will not be built on raw data custody.

HealthID gives insurers a way to verify health, reward outcomes, and improve risk economics while keeping user data private by design.

For carriers looking to modernize wellness, underwriting, and engagement, HealthID offers a new infrastructure layer: verified health outcomes without raw health data custody.

Zero-custody verification
Privacy-preserving health intelligence
Insurer-ready infrastructure